Why is Personalization Important in Promo Marketing?

For those that aren't familiar, personalization in marketing is a strategy companies use to connect with customers one-on-one. For example, take the global Share A Coke campaign that started in 2011 where they branded common names on coke bottles to encourage customers to share them with friends and family. The purpose of the campaign was to create a more personal relationship with consumers. And it worked! Companies have to work twice as hard to stay top of mind with customers and Personalization is KEY!

71 percent of consumers expect companies to deliver personalized interactions, reported McKinsey Company. And more importantly, this data applies to all types of companies (eCommerce, brick-and-mortar, producer, or supplier).

Promotional products play a major role in this new norm and should take the following details into consideration when pitching promotional products.

     Is it useful to the recipients?

     Does it speak to the brand?

     Is the branding impactful?

Now that you have this key information, you might consider Promotional Pens that check all the Personalization Marketing boxes.

• Pens are the most popular promotional item for the WRITE Reason- If you haven't checked out our blog click here to learn why?

• We offer hundreds of pens in a variety of styles, colors, functionalities, and decoration methods that will complement all brands.

• Hub can personalize any of our executive metal pens.

Need a little inspo? Some clients choose the recipient's first and last name and company logo. But you don’t need to limit yourself to a logo or a name. Consider words of affirmation (i.e. Take Good Notes) and your website to gain awareness without being overstated.