The global market for mobile entertainment was valued at $91.3 billion in 2020 and is projected to reach $257.1 billion by 2027 (Source: Research and Markets). Technology continues to change the world as we become more interconnected, and people have higher than ever expectations for entertainment. So, how can brands best position themselves to take advantage of these modern technological trends?
Origaudio offers mobile entertainment products such as headphones, speakers, power banks, and more. These products are available with different features at different price points, making them perfect for what's known as the Good, Better, Best strategy - which we will be demonstrating here today.
Good, Better, Best Headphones
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GOOD: Let's start with Beebop™ Wireless Headphones. A great baseline headphone, they are perfect for those on a budget and offer the essential features: stereo sound with noise reduction, 33-foot wireless range, and 4+ hours of audio playtime.
BETTER: The Lunatune™ Wireless Headphones offer the same features as Beebop™ but better! These headphones feature 70% noise cancellation, Wireless V5.0 with a 33-foot wireless range, 8+ hours of audio playtime, and a foldable design for easy portability.
BEST: The Wrapsody™ Wireless Headphones amp up these features another notch for audio connoisseurs with additional 80% noise cancellation, 10+ hours of audio playtime, comfort padding, on-ear controls, and omnidirectional bass enhanced full-range audio drivers.
Good, Better, Best Speakers
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GOOD: The Bumpster™ Wireless Speakers offer a modern entry-level speaker with features anyone would expect this type of product to have. These speakers feature wireless capability up to 33 feet, 360° omnidirectional sound, a built-in microphone for hands-free calls, and a 3-watt speaker with amazing bass that bumps.
BETTER: The Temblor™ Speaker is a stylish upgrade from the 'Good' option, which simultaneously functions as a Wireless Charger. The renewable bamboo design reflects the ethical trend toward environmental awareness and is sure to catch the eye.
BEST: For ultimate flexibility, the 'Best' option for wireless speakers is Breakaway. The Breakaway Wireless Speaker features unbeatable stereo sound and a silicone carrying sleeve for easy transportation. With this product, you effectively get two speakers for the price of one, providing an amazing audio experience from all directions!
Good, Better, Best Power Banks
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Earlier in this article, we mentioned the surge in revenue for the mobile entertainment market. Did you know the global market size for power banks was valued at $6.8 billion in 2019 and is anticipated to exhibit an incredible compound annual growth rate (CAGR) of 18.4% from 2020 to 2027? (Source: Research and Markets) As we are all on our power-hungry mobile devices, power banks often come in the clutch before our devices run dry.
GOOD: The Juicebox 4,400 mAh Power Bank features a sleek design for portability and easily fits inside your pocket.
BETTER: Octoforce 2.0™ 8,000 mAh Wireless Power Bank, nearly doubles its charging capacity with a premium lithium-ion battery and features wireless and wired charging capabilities.
BEST: For the true techies, the Tenfour 2.0™, features a 10,400 mAh lithium-ion battery and will charge a phone 4-5 times or three devices simultaneously!
Good, Better, Best For YOUR Business
Providing Good, Better, and Best options for a product can appeal to a broader audience, each with different preferences. What's more, people tend to compare and treat themselves to products viewed as luxurious and if the 'Best' option is outside of their budget, having the 'Better' option still provides a premium experience relative to 'Good' - while the 'Good' option ensures your product is accessible to all. Out of the three, you might be surprised to learn that the 'Best' option often sells the most, which is why Good, Better, Best is such a potent strategy.
As the number of people consuming media via mobile devices rises annually, the demand for Origaudio entertainment products will continue to grow. Origaudio stands out for its lineup of products with cutting-edge technology and innovative designs, features, and packaging. These products aren't just headphones, speakers, and power banks but also chargers, bags, multitools, and more - ready to feature YOUR brand! There is a great opportunity for brands to benefit from these rapidly growing digital markets but to meet surging consumer demand, brands must offer Good, Better, Best options of products to succeed. Think of it as a one size fits all strategy that your customers will thank you for.